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The Coach's Lab
Courses & clinics

Go from curious to capable — on your schedule.

Structured education for coaches who want to build a real AI operating system. Start with the flagship course, sharpen live in The Film Room, or bring your whole staff through a cohort.

Flagship CourseFlagship

AI Systems for Coaches

The complete program: build a personal AI operating system for research, planning, communication, and reporting — step by step, at your own pace.

  • A working AI workflow for your weekly coaching tasks
  • Your own prompt library, tuned to your philosophy
  • A repeatable research-to-decision process
  • Systems your staff can actually adopt
6 modules · self-paced$399
Live ClinicLive

The Film Room

A live, hands-on Zoom clinic where we build real coaching workflows together — bring a task, leave with a system.

  • Build a real workflow live, with feedback
  • See how experienced coaches actually use AI
  • Get your specific questions answered
90 min · live on Zoom$79
CohortTeams

Department Cohort

A guided 4-week cohort for athletic departments and performance staffs implementing AI as a team.

  • A shared department AI playbook
  • Team workflows and standards everyone uses
  • Guided implementation with accountability
4 weeks · groupCustom
The model

Cohorts, clinics & self-paced — built for coaches

Coaching education should feel like coaching: hands-on, specific, and built around real reps. That's how these are designed.

  • Learn by building real workflows, not watching theory
  • Live and self-paced options to fit a coaching schedule
  • Bring your own tasks — leave with systems you'll actually use
  • Team and department cohorts for staff-wide adoption
Teams & departments

Training a whole staff?

Consulting engagements include custom workshops and cohorts designed for your program — so everyone works the same way.