Why most coaches use AI wrong (and the fix)
Treating AI like a smarter search box caps its value fast. Here's how to think about it as a workflow instead, and what changes when you do.
AI for Coaches
Blog
Coming soon in The Scouting Report.
This will become the home for practical notes, workflow breakdowns, and field-tested AI ideas for coaches. For now, the best way to get new pieces is to join The Scouting Report; they land there first.
Not live yetPieces land in the newsletter first
On the docket
Topics we'll dig into
A preview of what's coming. Subscribe to get these first, in newsletter form, before they're published here.
From research question to decision in minutes, not hours
A repeatable loop for using AI to find, appraise, and apply sport science without getting fooled by confident-but-wrong answers.
Research Workflows
How to make AI plan practices in your voice
The setup step that turns generic output into plans that sound like you, and why it's the highest-leverage 10 minutes you'll spend.
Systems
Which AI tools are actually worth it for coaches?
A no-hype look at where the current tools help coaches most, where they fall short, and how to choose without chasing every shiny release.
Tools
Athlete monitoring reports coaches actually read
Turn wellness and load data into a one-page summary staff will act on, with the prompts and structure to do it every week.
Sport Performance
What coaching looks like as an AI-era media business
Education, products, and consulting are becoming part of the modern coach's career. Here's a practical way to think about building it.
Business of Coaching
Get them first
Get new pieces in The Scouting Report
Until the blog is live, the newsletter is where these ideas land first: one usable workflow a week, in under five minutes.