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Notes from the field on coaching with AI.

Practical, no-hype writing on workflows, tools, sport science, and building a modern coaching operation. New pieces regularly — the best of it lands in The Scouting Report first.

AllAI for CoachesSport PerformanceResearch WorkflowsToolsSystemsBusiness of Coaching
FeaturedAI for Coaches

Why most coaches use AI wrong (and the fix)

Treating AI like a smarter search box caps its value fast. Here's how to think about it as a workflow instead — and what changes when you do.

Jun 30, 2026 6 min
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Research Workflows

From research question to decision in minutes, not hours

A repeatable loop for using AI to find, appraise, and apply sport science without getting fooled by confident-but-wrong answers.

Jun 23, 2026 8 min
Systems

How to make AI plan practices in your voice

The setup step that turns generic output into plans that sound like you — and why it's the highest-leverage 10 minutes you'll spend.

Jun 16, 2026 5 min
Tools

Which AI tools are actually worth it for coaches?

A no-hype look at where the current tools help coaches most, where they fall short, and how to choose without chasing every shiny release.

Jun 9, 2026 7 min
Sport Performance

Athlete monitoring reports coaches actually read

Turn wellness and load data into a one-page summary staff will act on — with the prompts and structure to do it every week.

Jun 2, 2026 6 min
Business of Coaching

What coaching looks like as an AI-era media business

Education, products, and consulting are becoming part of the modern coach's career. Here's a practical way to think about building it.

May 26, 2026 9 min

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